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Rocky Ridge Roofing Lead Campaign
Storm-season Meta lead ads that cut cost per qualified lead by half.
Client Overview
Rocky Ridge does roof replacements and storm repairs and needed a predictable pipeline after every storm.
About the client
- 15-person roofing crew, two-state service area
- Work arrives in bursts after hailstorms
- Previously bought exclusive leads at $60+ each
The Challenge
After storms they were competing with out-of-state contractors for the same homeowners.
- Lead costs spiked to $60–$90 right when demand peaked
- No follow-up system, so hot leads went cold overnight
- Hard to prove which marketing spend actually won jobs
Our Solution
We built a fast-response lead system tied to their sales process.
- Instant lead alerts sent straight to the sales team's phones
- Instant quote forms on Meta with storm-damage qualifying questions
- Geo-targeting switched on automatically in affected zip codes
- A simple CRM sheet tracking every lead from form to signed job
The Results
- Cost per qualified lead cut from $65 to $31
- 2.8x more signed contracts per storm season
- Response time dropped from 2 days to 15 minutes
- $310K in tracked revenue from one storm season
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