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Prairie Sun Solar Lead Engine
Educational Meta ads and a savings calculator that doubled qualified consultations.
Client Overview
Prairie Sun installs residential solar and wanted a steadier flow of serious consultations, not tire-kickers.
About the client
- Regional installer, 40 crews
- Average project value over $20K
- Consultations were 80% no-shows or unqualified
The Challenge
They were paying for consultations that never turned into installs.
- Broad ads brought curious but unqualified homeowners
- 80% no-show rate on booked consultations
- Nobody could explain payback clearly, so leads stalled
Our Solution
We attracted informed homeowners before they ever spoke to sales.
- Educational video ads debunking common solar myths
- A simple on-site savings calculator to pre-qualify leads
- Lead form asks roof age, usage and ownership upfront
- Automated email nurturing with cost breakdowns before the visit
The Results
- Qualified consultations doubled in 4 months
- No-show rate cut from 80% to 34%
- Cost per qualified consultation down 44%
- Sales team now walks in with the numbers already known
Ready to grow your business online?
Tell us about your goals and get a free, no-pressure proposal within 48 hours.