All projects
Branding
Northwind Coffee Brand Identity
A complete brand identity — logo, packaging, and signage — for a specialty roaster.
Client Overview
Northwind was launching a wholesale line and needed a brand that stood out on grocery shelves.
About the client
- Specialty roaster moving into wholesale
- Needs the brand to work on bags, cups, trucks and the website
- Shelf competition from three bigger regional roasters
The Challenge
Their homemade logo didn't print well and looked inconsistent across materials.
- Low-resolution logo that broke on print runs
- Three different color palettes across packaging and web
- No brand guidelines, so every new item looked different
Our Solution
We built a bold, flexible identity system from the ground up.
- A strong wordmark that stays legible at any size
- A color system where each roast gets its own accent
- Packaging templates for 5 SKUs plus café signage
- A 20-page brand guideline book for printers and partners
The Results
- Picked up by 14 new grocery stores within six months
- Wholesale inquiries doubled after the relaunch
- Packaging redesign paid for itself in one production run
Ready to grow your business online?
Tell us about your goals and get a free, no-pressure proposal within 48 hours.