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Lakeside Bakery Online Orders
An online ordering site with pickup time slots and a weekly pre-order menu.
Client Overview
Lakeside Bakery wanted weekend pre-orders online instead of a phone answering machine.
About the client
- Beloved neighborhood bakery, open 6 days a week
- Weekends sell out; weekdays have spare capacity
- Phone pre-orders handled by whoever was free
The Challenge
Their most popular items sold out before regulars could get them.
- Voicemail pre-orders were missed or written down wrong
- No record of who ordered what, causing disputes
- Famous weekend items couldn't be reserved ahead
Our Solution
We replaced the voicemail with a simple order flow.
- Weekly pre-order menu with quantities capped per slot
- Pickup time slots spread across the morning rush
- Automatic confirmation and pickup-reminder emails
- A tiny admin view the owner checks on her phone
The Results
- 280 pre-orders per weekend by month three
- Weekend sell-outs eliminated; weekday waste down 30%
- Pre-orders now account for 22% of weekend revenue
- Phone interruptions down by half
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