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Branding
Iron Peak Freight Rebrand
A bold, industrial rebrand for a regional freight company — logo, fleet wrap and sales collateral.
Client Overview
Iron Peak competes with national carriers and needed a brand that looked bigger than its fleet.
About the client
- 28 trucks serving a four-state region
- Wins work on relationships, loses it on appearance
- Fleet, uniforms and documents all looked different
The Challenge
Their brand looked smaller and less reliable than the service they deliver.
- Hand-me-down logo from the company's first week in 2009
- Fleet wrapped in three different faded designs
- Sales proposals printed on generic templates
Our Solution
We gave them a presence that matches their on-time record.
- A bold peak-mark logo built to be readable from a highway
- Unified fleet wrap design applied truck by truck
- Driver uniforms, hard hats and dock signage
- A professional proposal and rate-card template for sales
The Results
- Three new regional contracts signed within two quarters
- Sales teams report proposals "finally look like the service"
- Fleet rebrand completed in phases to avoid downtime
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