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Branding
Harbor Legal Rebrand
A trustworthy, modern visual identity for a growing family-law firm.
Client Overview
Harbor Legal had grown from two to nine attorneys and its look felt outdated.
About the client
- Family-law firm, 12 years in practice
- Growing fast, needs to attract younger families
- Offices recently expanded to a second city
The Challenge
The firm needed to feel approachable to families while staying professional.
- 2008-era logo and templated stationery
- Inconsistent look across print, web and signage
- Two office locations now presenting different identities
Our Solution
We refreshed the identity without losing the firm's credibility.
- A modernized anchor mark paired with a warm palette
- Business stationery, email signatures and presentation templates
- Photography direction for attorney headshots and office spaces
- Signage refresh for both locations
The Results
- Consultation requests up 37% after the rebrand and website refresh
- Both locations now present one consistent identity
- Rebrand completed in 6 weeks within a fixed budget
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