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Bloom & Co. Meta Ads Campaign
Seasonal Facebook and Instagram campaigns that tripled Valentine's Day revenue.
Client Overview
Bloom & Co. is a local florist that relied on walk-in traffic and word of mouth.
About the client
- Family-run florist, 9 years in business
- First time advertising online
- Peak season drives most of the annual revenue
The Challenge
They had never advertised online and had no way to track which posts led to sales.
- No pixel or tracking, so every campaign was guesswork
- A small budget had to produce results in under 3 weeks
- Competitors were already running paid ads in the same zip codes
Our Solution
We built a tracking-first campaign around one clear offer.
- Meta Pixel installed and event-tested before spending a dollar
- Lookalike audiences built from past buyers
- Carousel ads with a time-limited Valentine's bundle
- Daily budget capped at $25 while results were proven
The Results
- 3.4x return on ad spend
- 212 online orders in the two weeks before Valentine's Day
- Cost per purchase under $9
- The campaign is now repeated for Mother's Day and the holidays
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