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Apex Fitness Online Store
An online store for workout equipment with easy checkout and inventory sync.
Client Overview
Apex sold gear in-store only and wanted to reach customers across the state.
About the client
- Single retail location, 300+ SKUs
- Stock tracked manually in spreadsheets
- No online payment setup at all
The Challenge
Their stock lived in spreadsheets and they had no online payment setup.
- No product photos or descriptions ready for the web
- Fear that online orders would conflict with in-store stock
- No shipping or local pickup process defined
Our Solution
We launched a clean store that fits how the team actually works.
- Simple product management anyone on staff can update
- Secure checkout with local pickup and flat-rate shipping
- Inventory synced between the store and the website
- Automated order confirmation and pickup-ready emails
The Results
- $86K in online sales in the first quarter after launch
- 1,100 orders processed with zero inventory conflicts
- 31% of online buyers were new customers from outside their town
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