7 Signs Your Small Business Website Is Costing You Customers

Your website is often the first impression a customer has of your business. If it's slow or confusing, they leave — usually for a competitor.

1. It takes more than 3 seconds to load

Most visitors give up after three seconds. Compress images and choose reliable hosting.

2. It looks broken on phones

Over half of local searches happen on mobile. Test every page on your own phone.

3. There's no clear next step

Every page should tell visitors what to do: call, book, buy or request a quote.

4. Contact details are hard to find

Put your phone number and email in the header and footer.

5. Content is outdated

Old promotions and 2019 copyright dates make people wonder if you're still open.

6. No reviews or proof

Show testimonials, ratings and real project photos.

7. It isn't secure

A missing padlock icon scares visitors away. Make sure your site uses HTTPS.

Fixing even two or three of these can make a noticeable difference in leads.